He has a large support base, particularly reaching young men that would likely have otherwise gone down the alt right/redpill pipeline. He also appeals to some of the older republican voters who watch his actual content and not just clips because the majority of the content is responding to arguments on the merit of the argument and evidence, even if his takes are sometimes questionable and there are some outrageous clippable moments. Republicans view this as someone coming in and eating their lunch.

Democrats view it as someone easily achieving the success in converting nonvoters and republicans that they wished to achieve without actually changing their policy and hate him the same, attacking anyone left of them harder than they attack republicans. In doing so they also provide more ammunition to the republicans and republican media to try and paint him negatively, sometimes leaning into outright slander and libel (e.g. purposefully taking a clip of him reading someones comment then arguing against it, but clipping just the reading part to make it seem like he thinks that)