It’s like in a music video when the artist suddenly pulls out the new Samsung explosive device, and your heart sinks a little.

Not only is it necessary for even decent movies to be packaged within some IP, they also seem to rely on selling ad space within the movie itself.

Very bleak.

  • … The absurdity of the hyperconsumerism displayed in both worlds via blatant advertisementsts is kind of the point, to illustrate the importance of refinding humanity and sincerity for cynical adults tired of the state of the world.

    Ugh. This is dangerously close to breaking strike rules, but I thought this was pretty obvious…

      • And the Mojo Dojo Casa House ‘selling like hotcakes.’ And the CEO pooh-poohing a ‘regular barbie’ before immediately reversing course when he’s told it’ll be super profitable.

        Honestly it’s got shades of the Charlie Brown Christmas Special, that weird dichotomy of Charlie Brown depressed by the rampant consumerism of the holiday season bookended by Hallmark ads with the new peanuts ornaments. But the lesson the special teaches is to find your own meaning in the holiday, and that it is inviolable by the consumerism so long as it still means something else to you.

      • Close, but not quite right, since this is more of an explicit rejection of postmodernism and nihilism idea of “nothing matters” in general, that it’s important to find the things do matter even in a world as depressing as ours is, and to believe that things can change.

        It’s the importance of being sincere.

          • I think you are still missing the point. This is the exact type of postmodern cynicism and despair I was talking about.

            I would encourage you to look up the concept of New Sincerity and relate it to what you’ve seen in the movie, but other than that, you’ll have to figure it out for yourself.

            That’s all I can do for you. You will either break free of the cynicism and despair, or be consumed by it. So, I wish you well.