Sorry if I’m not the first to bring this up. It seems like a simple enough solution.

  • People did stop buying them. Their consumer GPU shipments are the lowest they’ve been in over a decade.

    But consumer habits aren’t the reason for the high prices. It’s the exploding AI market. Nvidia makes even higher margins on chips they allocate to parts for machine learning in data centers. As it is, they can’t make enough chips to fill the demand for AI.