I used to run a small business, and we did a great number of things (relative to our business size and industry) in order to facilitate sales. Every touch point was designed to minimize the friction between the guest and them spending money. Both subtle things and obvious things.

The marketing started as soon as one visited the website (tracking pixels and FB for re-marketing ads) or called for info (we would try to capture at least name and email for additional marketing—always with explicit permission: “May we have your email address so we can send you additional periodic information?”). We had phone call flows and maximum hold times (3 mins).

We retained detailed guest notes and information which we would use to tailor their following visits (manually; any kind of automation was beyond our technical ability at the time).

I’d have to spend some time thinking of all the other ways we did things. Most of which we implemented in a Disney Magic sort of way, in the sense that things are just sort of magically happening without the guest being concerned about it.