The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too

The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too

This really shouldn’t be news and it certainly shouldn’t be surprising to anyone, but yes, new data from Circana shows that—as we told you in 2017—women play video games. In fact, more than half of all Switch owners are women. And a very vocal bunch of idiots are reacting about as well as you’d expect to this “revelation.”

  •  Los   ( @Los@beehaw.org ) 
    15•1 year ago

    More information from a closer source: https://twitter.com/MatPiscatella/status/1667172957066600448

    47% of console video game players are female (+1% vs YA)
50% of PC video game players are female (+1% vs YA)
54% of mobile video game players are female (+1% vs YA)

For these numbers quoted: n = 10,184
For people interested in PlayerPulse:
Frequency: Monthly
First Data Captured: Jan 1 2017

Methodology: Circana conducts a monthly survey of US active gamers over the age of 13. Surveys are fielded online, via PC and mobile devices, drawing from a nationally representative pool. Respondents qualify on the basis of having played games in the past month (30 days). To ensure consistency across samples and correct for any biases/errors, Circana implements a weighting system for each monthly dataset based on representative distributions of platform use and platform investment. Circana’s models are based on aggregated, cross-product samples, and are updated quarterly to account for market shifts.

    Mat Piscatella - Executive Director & Video Game Industry Analyst at Circana (NPD).