Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
Psssh amazon isnt working too hard at it because fake reviews = sales
Fake reviews with false information or recommendation could lead to a lot of wasted money and disappointed people. Even refunding in mass. And probably avoiding to buy from Amazon. Well it’s a bit dramatic, but I don’t see a positive effect for Amazon with many fake reviews in place. I’m sure Amazon want them removed, but it is hard to do this automatically for millions of products and reviews. It’s hard to find out automatically which one is real and which one is false. They don’t want delete legit reviews either.
Yeah, the interest for Amazon is having at least one product with good reviews for each query. Beyond that, they want different alternatives within that scope (which pay Amazon the same) to be in as much competition as possible, because that encourages more purchases in the future.
It’s interesting when you consider Amazon’s history, and how they were the first big name to leave up the negative customer reviews posted on the books they sold.
I didn’t know about that!
Yeah, was way back when they first went public. Everyone said they were crazy, but Bezos made a point at the time about how it was better for the customer, so they could try and get a more balanced view before purchasing.
In fairness, that was when they were only selling books, so the onus for crap content was on the authors - not Amazon. Bit different now that they’re a marketplace with all manner of third party sellers and cheap shit being sold on there, and them taking a slice from everything.
Not sure about that. Sure, you might drive up your short term sales if consumers think they’re getting a great 5* product at a bargain. But in the long run, your customers will be disappointed by the quality and turn away from the platform. I hear more and more complaints about fake products being delivered, service degrading and real brands being drowned in the search results with Wish/Temu-like rubbish on Amazon.
I am still a regular customers at Amazon and I even still pay for the Prime membership but my shopping behavior has changed a lot over the years. Instead of buying expensive stuff like TVs, notebooks, sport equipment etc. I nowadays mostly buy cheap stuff due to the “free” shipping. Super glue, adapters, a cable here and there, little kitchen supplies etc.
I don’t trust Amazon anymore for bigger things which from they’d profit the most.
Also Prime memberships are questioned more and more across my friends and family. And I think fake ratings are one important aspect for that. Among others like treating their employees like shit, having a horrible person as CEO, etc.
I’ve severely reduced my purchases from Amazon in the last couple of years, in good part because of all the crappy crap they sell, it’s hard to find stuff using search, and it’s hard to trust the quality of what they sell. They’ve become ebay with faster shipping.
I find it easier to trust eBay, actually.
I also find it easier to trust eBay. It’s not perfect by any means, but overall it’s a better shopping experience than Amazon. Hard to pin down why exactly, because 90% of both sites is the same cheap stuff. It just feels like eBay isn’t as aggressive in pushing me towards a specific item it wants me to buy, so I have an easier time finding what I actually want/need. I guess it’s because Amazon always wants you to buy from them rather than a marketplace seller, while eBay doesn’t care which seller you buy from as long as you buy something, and you’re more likely to purchase from someone if you find the correct item?
Hell, Aliexpress sells a lot of the same crap for way less.
Yeah but with much slower shipping and I wouldn’t expect working conditions in China to be any better than in US / EU amazon logistic centers.