• AB and Xbox are both North American corporate culture companies, for better or worse. King is very much a Swedish company, and spends a lot of time on the softer side of management.

    King was already struggling fitting into AB culture. That work-24/7, Drive for Success™️, I-read-six-books-week-and-get-up-at-4-am-to-exercise culture will now be driven up to 11.