• Google reached that position by keeping the platform pleasant till no one else was left standing. That should be an antitrust activity in any free market. Remember this when you see Google gaslighting you about the moral implications of using adblocks.

        • True, but people who used to be served one ad per video are now being served 4 or 5, which both lessens the value of each individual ad, and gives more incentive to get rid of them with premium

    • I’ve had YouTube premium from the inception of their subscription model prior to/at the beginning of YouTube red, as I initially had a paid Google music subscription.

      Personally, there isn’t a better option for the amount of hassle involved in my opinion. It’s a family account, and managing so many people’s YouTube experiences on at least a dozen different devices would be a nightmare I don’t want to think about. (Multiple of each TV’s, Roku’s, Android phones, iPhones, pc’s, etc)

      This isn’t really relevant to your friend, it is quite silly when it’s just one person not willing to do it for just themselves.