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 alyaza [they/she]   ( @alyaza@beehaw.org ) MA to FeminismEnglish · 2 years ago

Advertisers Don’t Want Sites Like Jezebel to Exist

www.404media.co

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Advertisers Don’t Want Sites Like Jezebel to Exist

www.404media.co

 alyaza [they/she]   ( @alyaza@beehaw.org ) MA to FeminismEnglish · 2 years ago
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The 'Brand Safety' and 'Suitability' industries have financially crushed the news business by keeping ads away from articles that its 'sentiment analysis' algorithms think will make people sad or upset.
  •  KinNectar   ( @KinNectar@kbin.run ) 
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    2 years ago

    It really seems like ad networks specifically targeting these edgier spaces could do very well for some brands.

    •  Khrux   ( @Khrux@ttrpg.network ) 
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      2 years ago

      They do already exist, it’s just for a much smaller market so it flies under the radar. Advertisers pull out of YouTube due to strong language and others happily slap their apps on porn sites.

      •  GunnarRunnar   ( @GunnarRunnar@beehaw.org ) 
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        2 years ago

        Are you talking about the try not to cum scam games or are there some legitimate ads too?

        •  Khrux   ( @Khrux@ttrpg.network ) 
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          2 years ago

          I mean a lot of ads are scammy but also there are plenty that just point to adjacent adult content services like other sites or toy selling sites etc. Regardless it’s a profit for whoever runs the ads.

          •  ArtZuron   ( @ArtZuron@beehaw.org ) 
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            2 years ago

            I’d argue that like half of all ads are scams nowadays (and maybe since the beginning)

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