• This is a £1400 laptop from scan V’s £1500 macbook air currently.

    Ah, I see where some of the disconnect is. I’m comparing U.S. prices, where identical Apple hardware is significantly cheaper (that 15" Macbook Air starts at $1300 in the U.S., or £1058).

    And I can’t help but notice you’ve chosen a laptop with a worse screen (larger panel with lower resolution). Like I said, once you actually start looking at High DPI screens on laptops you’ll find that Apple’s prices are actually pretty cheap. 15 inch laptops with at least 2600 pixels of horizontal resolution generally start at higher prices. It’s fair to say you don’t need that kind of screen resolution, but the price for a device with those specs is going to be higher.

    The CPU benchmarks on that laptop’s CPU are also slightly behind the 15" Macbook Air, too, even held back by not having fans for managing thermals.

    There’s a huge market for new computers that have lower prices and lower performance than Apple’s cheapest models. That doesn’t mean that Apple’s cheapest models are a bad price for what they are, as Dell and Lenovo have plenty of models that are roughly around Apple’s price range, unless and until you start adding memory and storage. Thus, the backwards engineered pricing formula is that it’s a pretty low price for the CPU/GPU, and a very high price for the Storage/Memory.

    All of the PC components can be upgraded at the cost of the part + labour.

    Well, that’s becoming less common. Lots of motherboards are now relying on soldered RAM, and a few have started relying on soldered SSDs, too.