• Google and Apple are finally working together

    I think this is the primary reason. Apple only announced working on RCS support very recently. Once that’s out, I don’t really see a place in the market for this.

    And it isn’t just compressed images. MMS doesn’t support reactions, replies, typing indicators, or read receipts because it’s ancient. A proper, standardized replacement has been long overdue.

    Granted, I’ve heard that RCS is currently heavily reliant on Google’s own servers, so it could be argued as to how “open” this really is.