The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too

This really shouldn’t be news and it certainly shouldn’t be surprising to anyone, but yes, new data from Circana shows that—as we told you in 2017—women play video games. In fact, more than half of all Switch owners are women. And a very vocal bunch of idiots are reacting about as well as you’d expect to this “revelation.”

  • Yes indeed, I more mean that the marketing of video games gas been male coded for my entire life and as such the options have been narrowed to stereotypically male options. This means fewer options and less diversity. My partner loves guitar hero and Final Fantasy both of which were marketed more to men than women. That said, if there were companies trying to capture the female market segment their stereotypes would lead to other games, different from what they currently make. I disagree with the stereotypes but of they are going to use them then at least hit all of them, I want more games to play dammit!