I treat companies like this the way I treat my favorite creators.

I give them money even if I don’t use their paid features. My Patreon is full of amazing podcasters and other artists. I could easily download all of their work. But $5/mo for 10+ hours of entertainment is the least that I can do. Same reason I refuse to tip a takeout order, but leave my budtender as much as I can spare.

It’s a lot easier to justify supporting a person than it is a faceless multinational conglomerate who communicate only though neutered marketing announcements and see you as a resource to be tapped to exhaustion.