The title could have meant, “Ads Urging Canadians to Oppose Climate Laws [That Were] Paid for by Gas Industry”.
Given big industry buys laws all the time, I had to spend some time figuring it out and my first impression was the wrong one. I don’t think that’s great for a headline. We don’t have to save column inches anymore, we can have more descriptive headlines.
From the article a clearer headline would read, “Ads Urging Canadians to Oppose Climate Laws [Were] Paid for by Gas Industry”. Or they could say, “Ads Paid for by Gas Industry Urge Canadians to Oppose Climate Laws”. That puts the industry’s lobbying right up front.
If you see a lot of ads promoting any political point of view, you can usually assume that someone with entirely too much money is in favor of it, and you probably shouldn’t be.
The title could have meant, “Ads Urging Canadians to Oppose Climate Laws [That Were] Paid for by Gas Industry”.
Given big industry buys laws all the time, I had to spend some time figuring it out and my first impression was the wrong one. I don’t think that’s great for a headline. We don’t have to save column inches anymore, we can have more descriptive headlines.
From the article a clearer headline would read, “Ads Urging Canadians to Oppose Climate Laws [Were] Paid for by Gas Industry”. Or they could say, “Ads Paid for by Gas Industry Urge Canadians to Oppose Climate Laws”. That puts the industry’s lobbying right up front.
I think the issue is that who paid for the ads wasn’t previously clear - the gas industry used a front group.
If you see a lot of ads promoting any political point of view, you can usually assume that someone with entirely too much money is in favor of it, and you probably shouldn’t be.