•  Excrubulent   ( @Excrubulent@slrpnk.net ) 
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    11 months ago

    The title could have meant, “Ads Urging Canadians to Oppose Climate Laws [That Were] Paid for by Gas Industry”.

    Given big industry buys laws all the time, I had to spend some time figuring it out and my first impression was the wrong one. I don’t think that’s great for a headline. We don’t have to save column inches anymore, we can have more descriptive headlines.

    From the article a clearer headline would read, “Ads Urging Canadians to Oppose Climate Laws [Were] Paid for by Gas Industry”. Or they could say, “Ads Paid for by Gas Industry Urge Canadians to Oppose Climate Laws”. That puts the industry’s lobbying right up front.