I have a plugin hybrid that is less then 10 years old, why would I want an EV until about 2030? After that I will probably buy a Bolt or something similar.

I would guess early adopters that can afford it and where it is a no brainer already have either a hybrid or some kind of an EV so the next increment is harder.

Our Volt has been wonderful but that is just us. It fits our needs really well.