i do suspect the publications with a niche like Pitchfork are basically goners without a change–actual newspapers can at least pretend to limp along in a severely gutted fashion for years (because large swathes of the industry are doing that right now, especially smaller papers acquired by hedge funds) but you can’t… really do that with a publication that prides itself on having contrarian views and an independent tone of voice. something like Pitchfork completely rides or dies by the quality of its writers. G/O Media gutting its unique voices are why i don’t read Deadspin despite having religiously done so when it was under the first iteration of Gawker, and why i support Defector now.