Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment” – that begins shipping to the public (in the United States).

The data Apple collects is not “consumer” data like the brand of toothpaste you buy. It is more akin to medical data.

For instance, analysing a person’s unconscious movements can reveal their emotional state or even predict neurodegenerative disease. This is called “biometrically inferred data” as users are unaware their bodies are giving it up.

Apple suggests it won’t share this type of data with anyone.

  • What are you talking about?

    Despite the fact that GPS trackers without restrictions literally already existed, are unconditionally legal and legitimate to have, and were readily available to bad actors, they heavily limited the functionality out of the gate to limit the benefit to malicious use cases.

    • Airtags aren’t just GPS trackers. They use the apple devices to ensure coverage. And no, Apple wasn’t too enthusiastic about limiting its functionality until it became a PR disaster. Even the solution now is not satisfactory.