Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment” – that begins shipping to the public (in the United States).

The data Apple collects is not “consumer” data like the brand of toothpaste you buy. It is more akin to medical data.

For instance, analysing a person’s unconscious movements can reveal their emotional state or even predict neurodegenerative disease. This is called “biometrically inferred data” as users are unaware their bodies are giving it up.

Apple suggests it won’t share this type of data with anyone.

  • Your last statement is a bit myopic about the implications of privacy. There are a lot of ways in which your data can be used against you, besides financial crimes. It can also be used to:

    • Deny you medical insurance/claims
    • Not show you job openings (by age, political views, gender, etc)
    • Profile you racially, politically
    • Manipulate your political affiliation (like in the US elections)
    • Target your kin - especially kids or parents in old age homes
    • I was speaking personally, not generally, in the last comment - which is why I conditioned it with the fact that I’m not a “nothing to hide” proponent. There isn’t a single thing in your list that affects or worries me based on the information in my phone. I’m certain that others are more susceptible, which is why I think privacy is important and there should be not just strict data privacy laws, but mandatory jail time for executives and the corporate death penalty for unauthorized leaks. US politicians are just so completely up corporate butts that it will never happen.