• Here’s the heart of the not-so-obvious problem:

    Websites treat the Google crawler like a 1st class citizen. Paywalls give Google unpaid junk-free access. Then Google search results direct people to a website that treats humans differently (worse). So Google users are led to sites they cannot access. The heart of the problem is access inequality. Google effectively serves to refer people to sites that are not publicly accessible.

    I do not want to see search results I cannot access. Google cache was the equalizer that neutralizes that problem. Now that problem is back in our face.