Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Likely going to have to be forced on the industry, by some mix of piracy, legislation, reality & artists’ choices.
Meantime, convenience has considerable sway. For the generations for whom music was expensive & awkward to acquire (& who have the most disposable income now to spend on music as well as the most faith in companies), this still seems easier than pushing back.