I think a lot it boils down to good scripting and editing. Folding Ideas and Hbomb are both pretty carefully scripting their content and then pretty heavily editing it - it makes it feel like the video is going somewhere even when it’s long and there’s a lot of content. There are other creators with videos around the same length, or sometimes even shorter, that I’m never able to finish.

the extent to which tight editing and even the vibe makes a difference here is incredible, and yet at the same time so hard to articulate. it’s hard for me to describe why i can sit through a 6 hour video on the nuances of icarly, but not an hour long video which apparently has to do west elm caleb other than that sometimes the vibe just… isn’t there for a video, and other times it is