• Not only a late addition, but purposefully not clarified or explicitly stated at the beginning, or even at the end, of the article. This is like fine print, tucked into the content of the article so that you have to read the entire piece to get that information. Even then, if you are in the midst of the article you might not even consider how it impacts the framing. They also use distancing language there to avoid as much as possible connecting themselves to ownership.