I see it referenced constantly here, not quite as much on Reddit. I know what it means, but just wondering why such the popularity over on this side of the fence?

  • I think a lot of people also misuse the word and use it as a catch-all for companies doing something they don’t like.

    Raising prices is not enshittification, that’s inflation.

    Not paying employees well is not enshittification, that’s under-compensation.

    YouTube putting more ads in their videos including when the video is paused isn’t enshittification that’s… wait no that is enshittification.

    Enshittification refers to offering the same service (often free, or at least with an option to pay more) but making it worse in order to squeeze you onto a paid (or higher paid) tier of service. This sounds good to shareholders but ultimately it alienates their customers and often leads to a company dying.

    •  dan   ( @dan@upvote.au ) 
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      fedilink
      75 months ago

      Enshittification refers to offering the same service (often free, or at least with an option to pay more) but making it worse in order to squeeze you onto a paid (or higher paid) tier of service

      It doesn’t have to be a paid service, it can also refer to (and usually does) a two-sided market. For example, a site with free users and advertisers. The platform first gains a critical mass of users, then they switch to focus more on the paying advertisers to increase value for shareholders. Over time, the main focus becomes the advertisers.