The writing is on the wall–I suspect the next Windows OS will be a subscription service. Gather your ISOs while ye may.

    • Haha. Are you telling me that we all don’t mutually love these attempts to personalize advertisements? There’s nothing better than knowing our personal information is being used for our benefit this way. Look at films like Blade Runner. I can’t wait to have bright fluorescent ads on every corner and open space.

      Without these things, how else am I going to know which medication I should be insisting my doctor prescribe me? And clearly this insurance company with the funny ad is totally going to be there on my side when something happens. That’s why they made the commercial, duh. So I would absolutely be certain I can trust them to quickly and fully process a claim.

      There’s nothing cozier than the snug embrace of consumerism, where we find a peculiar warmth, as if cocooned in a comforter spun from the very fibers of advertising’s allure.