Today, 7-Eleven’s new owners, SEJ Asset Management & Investment Company — owned by Seven-Eleven Japan Co., Ltd — feel the company’s U.S. locations need a makeover.
The company said some U.S. locations will soon have a significant change in their look, feel and product offerings, along with a rebranding that includes a certain Japanese flair.
Some customers could see much more of an emphasis on fresh sandwiches, fried chicken, sushi, and desserts in the menu offerings, too, rather than things like hot dogs and slurpees
… sushi?
C’mon Japan, you think Americans are going to trust raw fish 7-11 sushi?
– but you’ve been to a 7-11, right? They are franchised, so maybe you have a good one, but some are rather sketchy. Though, to be fair: the super sketchy one a town over actually closed down before covid, so I may be painting with too broad a brush.
Yeah, the ones in Asia are franchised too. I’ve never been to a 7-11 in the US that I was comfortable staying more than a few minutes in. They are usually messy, have sketchy people, and I don’t trust the food. Complete opposite of convenience stores in Asia.
Growing up in New Jersey, where we had Wawa everywhere, 7-Eleven was the “dirt convenience store” like how some towns back then had the good mall and the dirt mall. I was shocked when I moved to another state and found out that 7-Eleven was considered the good convenience store.