Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

  •  heftig   ( @heftig@beehaw.org ) English
    5•1 month ago

    It was never about money. This feature isn’t and was never going to make Mozilla one cent.

    It’s about reducing the leverage advertisers have on legislators when it comes to the measurements necessary to operate effective ad campaigns. The hope is that with privacy-preserving methods available, privacy-violating measurement can be more easily outlawed.

    I think we would have arrived at the very same feature.