Phil doing what Don couldn’t

  • Having a product on a shelf is a form of marketing. It’s why big releases get a full wall at GameStop. They cna keep a box in the back, but the publisher has paid for all of that shelf space, and they’ve paid for it because it makes it look like a big deal to people who are just wandering in looking for a gift, or for their next thing to play between Fifa or Madden releases.