So, I will make no secret that I’m rolling my eyes at all of that marketing stuff that goes up every year. But I’ve been thinking, it doesn’t have to be so superficial and pointless. Maybe there’s some rare exception out there that took the opportunity to say or do something meaningful.
Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?
I think my favorite thing I saw was the Opera GX Twitter account changed their pfp to two men kissing in their logo. On one hand it was just a silly meme, but it also made me think how the rainbow logos have become just a standard thing that no one really cares about after so many years. The rainbow has very little to do with what homosexuality actually is, it’s just a flag. I get that the flag holds a lot of meaning, but I’d love it if this caught on and eventually all the logos during pride month featured same-sex couples kissing or hugging or getting married, actual representations of gay people rather than just the rainbow.
I didn’t see that, but I like it! You’re right that it’s a better gesture than just sticking a rainbow somewhere. Homophobes hate guys kissing more than they hate rainbows. (It is probably bad that one of the ways I judge expressions of support for LGBT+ folks is “would homophobes/transphobia/etc flip out about this,” but hey, at least I admit it…?)
I think it’s good that we look for ways to make the bigots uncomfortable. Progress demands that those resisting progress be offended.