I agree with your assessment. If the article is to be believed (and I see no reason that it shouldn’t), Elist isn’t interested in relieving suffering–he is interested in profit and self-aggrandizment (sp?).

As a man, I know what it is to feel inadequate about penile length even though there is no rational reason for it. It makes no sense; but penis size has become a proxy measure of masculinity in our culture. Elist knows this and uses this fact to extract money from vulnerable men; he seems indifferent to the pain this causes.