I think it’s telling that people haven’t really cared about the consolidation of the internet at all until recently when the likes of Reddit, Twitter, etc have started to falter and threaten the internet as they know it. They were fine with the status quo and don’t know or want anything different. Not only do they not understand decentralisation - they wouldn’t care or desire it anyway. You’re absolutely right that things are going to have to be masked if we want to see increased adoption of alternative services. We also desperately need increased accessibility options and better instructions and education. Mastodon, Lemmy, Kbin, etc don’t work like any other service that people commonly use. They have no idea how it functions or what to do, and it confuses them and turns them away.