G/O Media, an online media company that owns Gizmodo and Kotaku has announced that it will begin a "modest test" of AI content on its sites.

G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.

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The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”

  •  peanuts4life   ( @peanuts4life@beehaw.org ) 
    17•1 year ago

    In a world where arguably the second most advanced LLM on the planet (either gpt3.5 or Bing’s openai implementation) is completely free to use, why would I want to read anything on your website that wasn’t researched by a human?

    I wish I could I could sear this question into every CEOs brain.

    •  PrinceOfKorakuen   ( @PrinceOfKorakuen@beehaw.org ) 
      3•1 year ago

      I think that many CEOs might feel similarly, but it’s not enough to dissuade them from rolling the dice on replacing human staff because of the short-term gain in savings. There probably won’t be any better time to either experiment with replacing swaths of human writers with LLMs or to invest in scaling output (and potentially their audience) by investing in LLMs. So, they’re jumping on this bandwagon while it’s still novel and since “everyone else is doing it.”