G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.

The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”

    • This isn’t possible in principle, there are a few papers which prove that. You’d have to either maintain a list of every site that uses AI or establish standards and regulations for signaling what is AI-generated, ala robots.txt. A better approach might be to make an AI which classifies the quality of an article, which is honestly going to get better results anyway. A listicle written by a human isn’t going to be any more valuable than one written by ChatGPT.