Meta won’t really sell your data to 3Ps. Giving up 1P data is such a bad business model.
They will sell their targeting audiences created using your data to advertisers.
If you are thinking about Cambridge Analytica, they shared the data with an Academic under the agreement to be used in academic research only. It’s still wrong, because you can provide a cleaned, privacy-safe® version, but the assholes just shared it.
The main problem with Meta is that they are super aggressive in collecting any and all data about you and then link it to you. That’s why DMA is super important.
Meta won’t really sell your data to 3Ps. Giving up 1P data is such a bad business model.
They will sell their targeting audiences created using your data to advertisers.
If you are thinking about Cambridge Analytica, they shared the data with an Academic under the agreement to be used in academic research only. It’s still wrong, because you can provide a cleaned, privacy-safe® version, but the assholes just shared it.
The main problem with Meta is that they are super aggressive in collecting any and all data about you and then link it to you. That’s why DMA is super important.