Twitter CEO Linda Yaccarino made the remarks in a meeting earlier this month, per the FT. It follows reports that ad sales are down 59%.
  • Linda Yaccarino said staff must deploy "hand-to-hand combat’ to win back advertisers, per the FT.
  • The Twitter CEO’s remarks follow the NYT’s report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don’t appear next to Elon Musk’s tweets, per the NYT.
  •  krypt   ( @krypt@beehaw.org ) English
    13•1 year ago

    “Hand-to-hand combat” apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

    How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?