TLDR of the article:
Google is showing ads outside of YT, in those side players that everyone hates while they just want to read articles, but counting them as normal views.
TLDR of the article:
Google is showing ads outside of YT, in those side players that everyone hates while they just want to read articles, but counting them as normal views.
But how does that work with the bidding system YouTube uses for ads? It is my understanding that YouTube gets such good revenue because it can provide pretty good targeted audiences. How does that work off of the platform?
Prolly not as good as they claim. That or, when off platform, they just show whatever and claim it was a view.
If they know who you are on the platform they won’t stop knowing who you are off-platform. As a really basic example, browser cookies make cross-site tracking easy (there are other more effective methods of tracking like fingerprinting or behavioral analysis too).
Plus, the average user is logged into Chrome. They don’t even need to track you in that case — you gave your info to them!