G/O Media, a major online media company that runs publications including Gizmodo, Kotaku, Quartz, Jezebel, and Deadspin, has announced that it will begin a “modest test” of AI content on its sites.

The trial will include “producing just a handful of stories for most of our sites that are basically built around lists and data,” Brown wrote. “These features aren’t replacing work currently being done by writers and editors, and we hope that over time if we get these forms of content right and produced at scale, AI will, via search and promotion, help us grow our audience.”

  • Yeah, I get the feeling they’re hoping that this will be moving too fast for it to really get caught. It’s just so wild that so much effort is put into getting robots to do the creative work (that people would like to underpay for) as opposed to the routine work that AI would actually be good at (but wouldn’t save much money)