• the material is expensive and not very durable

    Which is why I think it is not necessarily worth the splurge. Specifically for socks, that is. For a base layer on your core? Sure, it’s awesome! Underwear, possibly as well (I cycle a lot so it’s a no for me). But socks? Man they are comfy, but I go through them faaast. I prefer good quality synthetic socks. :)