Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.
Wouldn’t cumulative user-seconds of screen time per day be plummeting if you can only see 500 tweets per day or whatever that limit was that he rolled out? I’d be doubting any company’s claims of record high viewership at a time when most of their users were reportedly being locked out of the site due to a new policy, even if their metric didn’t have such an oddly specific name.