Tumblr plans to make changes to appeal to new users and improve growth. The post states that Tumblr is currently difficult for new users to use and curates content poorly. Tumblr aims to improve how users discover and sign up, encourage frequent engagement, and boost creators’ ability to attract audiences. Specific changes mentioned include updating the confusing reply and reblog system to make conversations clearer and removing duplicate reblogs. Interestingly, the post does not discuss Tumblr’s plans to integrate with the ActivityPub protocol. Tumblr has had a turbulent history but has stabilized under its current ownership, though some long-time users may not want a more optimized social feed.


There’s a soft spot in my heart for Tumblr. I hope they find their way and become a bigger player.

  • Discord: “The biggest problem: our current usernames can often be too complicated or obscure for people to remember and share easily.”

    Tumblr: “The underlying problem is that Tumblr is not easy to use.”

    Why does everyone think we are collectively too stupid to figure out how to use the internet? Like holy crap.

    Yeah, I know these updates are geared toward a very specific audience, but I’m allowed to resent that, lol. Stop infantilizing users; we are not stupid.

    • Nobody wants to say it aloud because of the legal implications, but the majority of the internet is literal underage children. Like, probably over half of Discord users are actual kids who are vulnerable to being scammed when an account dupe of their favorite YouTuber friends them.

      This has the effect of making the average user quite stupid, because they’re too young for intelligence or wisdom - but as long as they sign up and promise they’re 18 (“really!”) then they can be advertised to.

      • Shit, my friend is 44 and got scammed by a “girl” on Instagram who convinced him to mint his art as NFTs so she could buy it. He didn’t have the necessary funds (artist, remember?), so he managed to convince our other friend, a surgeon (also 44), to “invest” for a cut of the insane gains 😶

    •  Toribor   ( @Toribor@corndog.uk ) 
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      1 year ago

      Why does everyone think we are collectively too stupid to figure out how to use the internet? Like holy crap.

      Normies are not very tech savvy and they are completely unwilling to deal with even the most minor inconveniences. Most people just want to open their mouth and have someone dump some internet in there. “Having to curate an experience” is not something many people are willing to do.

    •  Pseu   ( @Pseu@beehaw.org ) 
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      51 year ago

      If a platform is only usable by someone of average tech savviness, then its reach is limited to half the population. This would be extremely limiting for a mass market product. As such, platforms cater to the least savvy 20% or lower.