Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”

  • He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.

    • I feel at this point it would’ve made more sense to just build his own social media platform from scratch. What he’s doing is like spending billions to buy a specific used car, only to promptly replace every single part of it and throw the existing parts away. I mean sure, but then why not just buy a new car to begin with?

    • His costs of hiring, retention, RFP-bidding, and regulatory compliance are all going up at his other businesses.

      And, his employees at those other businesses no longer think he’s a genius, which might be worse. Morale is going to be a serious issue.

      Elon will be sent to pasture at all of his investments by the end of the decade. The cost of doing business with him is going to become too high.