- cross-posted to:
- technews@radiation.party
Twitter is transforming into X, as the site’s former bird logo has now been replaced by an official new X logo. Elon Musk, who owns the transformed social media site, began signaling the change early Sunday morning with a series of tweets, starting with one that said, “and soon we shall bid adieu to the twitter brand and, gradually, all the birds.”
- Roundcat ( @Roundcat@kbin.social ) 31•11 months ago
And yet every journalist, youtuber, podcaster or creator complaining about it will do everything in their power to find an excuse not to leave.
- Big P ( @peter@feddit.uk ) 2•11 months ago
Because that’s still where all the people are
- Roundcat ( @Roundcat@kbin.social ) 9•11 months ago
I rest my case
- lemonflavoured ( @lemonflavoured@kbin.social ) 2•11 months ago
For now.
- brothershamus ( @brothershamus@kbin.social ) 2•11 months ago
Okay then
- trex ( @trex@kbin.social ) 1•11 months ago
Chicken and egg problem.
- dowath ( @dowath@kbin.social ) 30•11 months ago
The twitter branding was one of the few things actually going for it. Oh look a cute birdie, oh look the house is a birdhouse! GET IT!
Now it’s, an X? A meaningless X? With a birdhouse home icon and bird-related words everywhere?
- muse ( @muse@kbin.social ) 15•11 months ago
It looks close enough like a swastika that he can sell merch easier to his fanbase. Armband sales are gonna go through the roof
- Ragnell ( @Ragnell@kbin.social ) 10•11 months ago
He killed the blue canary in the outlet by the light switch. Where is the birdhouse in our soul now?
- fartsinger ( @fartsinger@kbin.social ) 2•11 months ago
Omg, it’s “outlet by the lightswitch!” I’ve been trying to decipher that line for years!
- Wxnzxn ( @Wxnzxn@lemmy.ml ) 2•11 months ago
As has been pointed out elsewhere on the net, the Twitter branding was the most valuable part besides the already existing userbase. Having “tweeting” and as a verb in everyday English has been a godsend marketing specialists can only dream of and it has become so prevalent in news and journalism, it’s both hilarious and depressing.
Elon is really working to make the dream of mainstream Mastodon and a big fediverse a reality.
- kimagure ( @kimagure@kbin.social ) 1•11 months ago
Nah, people will move to Threads or Blusky not Mastodon.
- dowath ( @dowath@kbin.social ) 1•11 months ago
start tootin’ everyone lets make it catch on…
- roguetrick ( @roguetrick@kbin.social ) 27•11 months ago
What, is he trying to ensure his new product is entirely branded as “shit”? I am amazed. Usually you rebrand to get away from something the previous direction was doing. Considering he was still operating on the goodwill from the previous direction while actively tanking the platform, this is astounding.
- MxM111 ( @MxM111@kbin.social ) 19•11 months ago
Click X to go to Twitter. No the other X - you just closed the window.
- _haha_oh_wow_ ( @_haha_oh_wow_@kbin.social ) 12•11 months ago
Closing the window seems like a better choice, let’s call it a happy accident.
- Nicenightforawalk ( @Nicenightforawalk@kbin.social ) 17•11 months ago
Xtinct is what’s going to happen
- ChaosOnion ( @ChaosOnion@kbin.social ) 16•11 months ago
He scared off a large portion of developers, killed third party clients, destroyed validated users via monetization, let bad actors back onto the platform, and thrown away iconic branding for edge lord bullshit. Manchurian CEO.
- Frz ( @Frz@lemm.ee ) 4•11 months ago
I feel at this point it would’ve made more sense to just build his own social media platform from scratch. What he’s doing is like spending billions to buy a specific used car, only to promptly replace every single part of it and throw the existing parts away. I mean sure, but then why not just buy a new car to begin with?
- Talaraine ( @Talaraine@kbin.social ) 3•11 months ago
B/C they made him Big Mad. He’s enjoying this.
- ChrisLicht ( @ChrisLicht@lemm.ee ) 1•11 months ago
His costs of hiring, retention, RFP-bidding, and regulatory compliance are all going up at his other businesses.
And, his employees at those other businesses no longer think he’s a genius, which might be worse. Morale is going to be a serious issue.
Elon will be sent to pasture at all of his investments by the end of the decade. The cost of doing business with him is going to become too high.
- crowsby ( @crowsby@kbin.social ) 1•11 months ago
Doubtlessly true, but by the same token I suspect they’re running better than ever without Elon around to “help”. Their employees certainly seem to think so.
- Staark ( @Staark@kbin.social ) 12•11 months ago
Musk is one of the biggest cretins I have ever witnessed. Why is he destroying an easily identified, well known brand logo and replacing it with an X?
- magic_lobster_party ( @magic_lobster_party@kbin.social ) 6•11 months ago
I wonder what the equivalent to a “tweet” is going to be.
- sab ( @sab@kbin.social ) 14•11 months ago
They really need to be referred to as xits, with people xitting all over the place. There’s a solid argument to be made that the platform has been full of xit for a while now, actually.
- eggest ( @eggest@kbin.social ) 12•11 months ago
He’s already said tweets will now be known as X’s.
Great isn’t it?
- magic_lobster_party ( @magic_lobster_party@kbin.social ) 6•11 months ago
“Hey, have you seen Obama’s ex?”
- brothershamus ( @brothershamus@kbin.social ) 4•11 months ago
I’m gonna x about this.
- FaceDeer ( @FaceDeer@kbin.social ) 2•11 months ago
“Sending an X”, which can be abbreviated to “sex.”
- EnderWi99in ( @EnderWi99in@kbin.social ) 4•11 months ago
Because he’s obsessed with bringing back his old brand and turning Twitter into a social instant payment Paypal/Twitter hybrid.
- Sinnerman ( @Sinnerman@kbin.social ) 2•11 months ago
Possibly relevant background: https://www.disconnect.blog/p/elon-musk-wants-to-relive-his-start
- TingoTenga ( @TingoTenga@kbin.social ) 11•11 months ago
I have a hard time imagining that a letter individually considered, with only minimal stylization, will not have lots of issues for being protected and defended as a trademark.
- FaceDeer ( @FaceDeer@kbin.social ) 6•11 months ago
Also, how do you Google something like this?
- brothershamus ( @brothershamus@kbin.social ) 10•11 months ago
Cue marketing professors the world over, having fits over what “branding” is and what one should never, ever do with it.
Seriously that meme about "I thought he was a genius because I don’t know about rockets . . " is just more real-life every day. Your roll, Tesla.
- SpaceMonk ( @SpaceMonk@kbin.social ) 10•11 months ago
I know these articles get made but they don’t have to get posted.
- D-ISS-O-CIA-TED ( @D-ISS-O-CIA-TED@kbin.social ) 9•11 months ago
I’d like to see more news about tech, and less news about social media
- Xeelee ( @Xeelee@kbin.social ) 9•11 months ago
Buy one of the most recognisable brands on the planet and then just toss it overboard and replace it with something totally bland. Only a true business genius could come up with an idea like that.
- FfaerieOxide ( @FfaerieOxide@kbin.social ) 4•11 months ago
Yeah, but for a little while at least he’ll have an X that hasn’t left him.
- Gutotito ( @Gutotito@kbin.social ) 9•11 months ago
Isn’t that the old Xerox logo?
- Untitled_Pribor ( @Untitled_Pribor@kbin.social ) 3•11 months ago
Looks more like x.org’s logo, just without the ring
- lemmyng ( @lemmyng@beehaw.org ) 9•11 months ago
That logo looks an awful lot like the X Window System one.
- LineNoise ( @LineNoise@kbin.social ) 7•11 months ago
It’s the X from AGFA Monotype Special Alphabets 4.
https://catalog.monotype.com/font/monotype/special-alphabets/4
- brothershamus ( @brothershamus@kbin.social ) 3•11 months ago
perchance is that copyrighted?
Just because. Y’know. That would be high-larious.
- LChitman ( @LChitman@kbin.social ) 5•11 months ago
Has anybody considered that Musk could be engaging in a Trading Places style billionaire competition, wherein the players try and trash their multi-billion dollar tech company faster than the others?
- XTornado ( @XTornado@lemmy.ml ) 1•11 months ago
Ok but who are the others like I know about Reddit but who else?
- LChitman ( @LChitman@kbin.social ) 1•11 months ago
Not sure, the other big companies have lots of individual issues and scandals but Twitter is way ahead, and it seems like there is something new every week. Musk must be winning so far.
- xc2215x ( @xc2215x@kbin.social ) 4•11 months ago
This seems like an Elon decision that he likes not one that is good for the site.
- brothershamus ( @brothershamus@kbin.social ) 4•11 months ago
As opposed to? :D