• Yeah, doesn’t seem complicated to me at all. Their algorithm is programmed to keep people angry, engaged, and convinced 100% that their opinion is right. (no matter what that opinion is.)

      Keeps people clicking on shitty ads and buying stupid crap.

    • Sure it is. Is it Meta’s algorithm, is it user reach, is it paid ads, is it channels, is it memes, is it leaning, is it…

      Meta is participating in a pretty big study with actual researchers here. I’m no Meta fan, and this is partly for PR I’m sure, but this is a really good thing that more social media companies should do.

      • Those seem like “how” or “why” questions to me. More complicated. The big one is “how do we prevent” and I bet we won’t get an honest answer from big social themselves. That’s why there should be independent public research.