Thank Netflix for pioneering another movement in streaming.

Archived version: https://archive.ph/w8JRj

Effective October 12, the company will raise the monthly price of its ad-free plans Disney+ and Hulu plans by more than 20%.

The Disney+ ad-free plan will rise by 27% to $13.99 a month in the US, up from $10.99. That’s double the $6.99 monthly cost Disney charged for the service when it first launched in 2019.

Hulu’s ad-free plan will increase by $3 a month, or 20%, to $17.99 a month. The ad-supported tiers for both services will remain at $7.99 each.

The price hikes come amid Disney’s continued efforts to slash $5.5 billion in costs this year.

The monthly prices of its two Hulu live TV packages will also increase by $7 each for both the ad-free plan and the ad-supported offering. ESPN+ will go up by $1 to $10.99 a month.

Additionally, Disney announced that starting September 6 subscribers in the US will have access to a new ad-free bundled subscription featuring the ad-free Disney+ and Hulu services for $19.99 a month.

  •  middlemuddle   ( @middlemuddle@beehaw.org ) 
    5•11 months ago

    You are well within your rights to pay for that since it fits your family’s needs. But, describing it as saving money glosses over that it’s a result of a change in the terms of service. Netflix used to gloat about not caring that people were password sharing. They backtracked on that pretty hard.

    I cancelled Netflix after they cracked down on password sharing because I’m a home of 1 screen. If the only option for 4k viewing is a 4-screen subscription that I can’t share, then that’s a ripoff as far as I’m concerned. If they’d offered a cheaper 4k, 1-screen subscription option I would have considered sticking with that. Ultimately, I probably would have cancelled as soon as the strikes happened just to support the creators, but that would be a separate decision from the password sharing stuff.