Apropos of absolutely nothing, I swear, I thought this might be a fine time to revisit Cory Doctorow’s “enshittification” essay.
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
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Love that essay and think about it all the time. He just posted this yesterday too, feels kind of like a follow-up to the “Enshittification” one.
Was there ever a time when it wasn’t shitty?
Yeah, the essay isn’t really about Tiktok, I just don’t like changing original headlines.