• Individuals can make a ton of choices and impact! But don’t make them believe that some things are impactful when they are not. Changing the way you move around, insulating your home, changing your diet, improving your recycling, all these have an impact. Making your webpage 50K lighter? That’s good design sure, but not an environmental action.

    Insulate your water heater before worrying about the few mW a website could save!