• Number of search queries is such a bad metric for quality of your product. If your search is trash then the user is going to need more queries to get a satisfactory answer. That is, until they stop using your service of course.

    • megopie ( megopie@beehaw.org ) 
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      1 year ago

      yah, that’s the point. They go for queries because each query, theoretically, means more ad views and more ad views means more money. So they made the search worse to increase query count.

      Like, this was intentional and understood internally. Not saying the people who actually carried it out liked what they were doing, but management said to make number go up, so they did.

        • megopie ( megopie@beehaw.org ) 
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          1 year ago

          The personal incentives for leadership does not align with long term well being of the company.

          Executive compensation is derived from quarterly or yearly metrics, if it loses the company influence and success long term, so be it. The board choose those incentives because it served their goals, and likely because it’s what shareholders have asked for, perhaps because the shareholders are largely similar institutions with similar incentive structures.

          Ultimately they answer to pension funds and other such retirement focused clients, IE those who will not be here long enough to suffer from the consequences 10 or 20 years out. Or at least where the predominance of the clientele are such.

  • supersquirrel ( supersquirrel@sopuli.xyz ) 
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    1 year ago

    Well AI is destroying search, one of the main points of AI is to design an architecture where ads and Not Bullshit can come together in an organic, inseparable union that regulators can’t figure out how to reasonably demand be artificially severed.

    The cardinal sin for Google with search engines is it is too obvious when something is a manipulated advertisement vs. actual search result and A.I. perfectly “solves” that problem.

    Google needs to be broken up.