Beehaw
  • Communities
  • Create Post
  • search
    Search
  • Login
  • Sign Up
 along_the_road   ( @along_the_road@beehaw.org )  to Technology · 22 days ago

Ford ends F-150 Lightning production, starts battery storage business

arstechnica.com

external-link
message-square
37
link
fedilink
76
external-link

Ford ends F-150 Lightning production, starts battery storage business

arstechnica.com

 along_the_road   ( @along_the_road@beehaw.org )  to Technology · 22 days ago
message-square
37
link
fedilink
It looks like battery electric vehicles are out of fashion at the Blue Oval.
alert-triangle
You must log in or # to comment.
  •  dhtseany   ( @dhtseany@lemmy.ml ) 
    link
    fedilink
    arrow-up
    54
    ·
    22 days ago

    They promised us $45k trucks and delivered $100k trucks. No kidding it didn’t sell well.

    •  SaveTheTuaHawk   ( @SaveTheTuaHawk@lemmy.ca ) 
      link
      fedilink
      English
      arrow-up
      14
      ·
      22 days ago

      They actually did sell them discounted down to $50K.

      The reality is pickup drivers dont give a fuck about the environment.

      •  Megaman_EXE   ( @Megaman_EXE@beehaw.org ) 
        link
        fedilink
        arrow-up
        4
        ·
        21 days ago

        I believe the Truck companies think people just want larger and larger trucks every year. I’m waiting until everyone is just driving monster trucks at this point lol

      •  dhtseany   ( @dhtseany@lemmy.ml ) 
        link
        fedilink
        arrow-up
        2
        ·
        21 days ago

        I drive a truck, a full size one at that, I care about the environment but I needed it for work. An electric truck would’ve been useful. Also if they were selling for $50k I sure didn’t see that anywhere.

  •  calliope   ( @calliope@retrolemmy.com ) 
    link
    fedilink
    arrow-up
    29
    ·
    22 days ago

    It wouldn’t surprise me if Ford literally produced the vehicle because of subsidies.

    If they could get a portion of the EV tax breaks, they wanted it.

    Now that the current administration is obviously still obsessed with burning oil, it no longer matters.

  •  LastYearsIrritant   ( @LastYearsIrritant@sopuli.xyz ) 
    link
    fedilink
    English
    arrow-up
    28
    ·
    22 days ago

    Large, heavy electric vehicles don’t make a lot of sense. The F-150 lightning was a neat idea, but smaller EVs make far more sense for personal vehicles.

    Electric vans would be much better as a work vehicle.

    Electric work trucks aren’t ready yet.

    •  Ulrich   ( @Ulrich@feddit.org ) 
      link
      fedilink
      English
      arrow-up
      39
      ·
      22 days ago

      Quite the contrary, the Lightning makes an excellent work truck for those who actually need work trucks. I know a couple people who use them that way. One of them owns a boat dealership and uses it for towing large and heavy boats every day. The other owns a construction business.

      •  SaveTheTuaHawk   ( @SaveTheTuaHawk@lemmy.ca ) 
        link
        fedilink
        English
        arrow-up
        3
        ·
        22 days ago

        Cough.bullshit.cough.

        Yes, an F150 lighning can haul a boat, no, not very far, and half that distance in cold weather.

        •  Ulrich   ( @Ulrich@feddit.org ) 
          link
          fedilink
          English
          arrow-up
          7
          ·
          22 days ago

          Who said it was going very far? He tows them back and forth from the Marina to other water bodies in the local area or to customers’ homes.

      •  spit_evil_olive_tips   ( @spit_evil_olive_tips@beehaw.org ) 
        link
        fedilink
        arrow-up
        2
        ·
        21 days ago

        the Lightning makes an excellent work truck for those who actually need work trucks

        yeah…no

        the non-electric F-150 has multiple bed lengths (5.5’, 6.5’, and 8’)

        the Lightning only offered the 5.5’ “short bed” length

        if you actually need a work truck, the Lightning is deficient in the #1 thing that makes a work truck a work truck.

        for another comparison - the “short bed” option on the F-250 is 6.75’ long, in addition to the 8’ “long bed”.

        •  Ulrich   ( @Ulrich@feddit.org ) 
          link
          fedilink
          English
          arrow-up
          1
          ·
          21 days ago

          if you actually need a work truck, the Lightning is deficient in the #1 thing that makes a work truck a work truck.

          yeah…no

          The “#1 thing” depends on the application. It can be power, towing capacity, payload capacity, just a bed in general, the massive amount of electrical power available to power tools, passenger capacity, cost of ownership, etc. etc.

    •  Jo Miran   ( @JoMiran@lemmy.ml ) 
      link
      fedilink
      arrow-up
      15
      ·
      22 days ago

      That torque though

    •  Floon   ( @Floon@lemmy.ml ) 
      link
      fedilink
      arrow-up
      13
      ·
      22 days ago

      I own one, and my experience disagrees with your conjecture.

    •  Lemmyoutofhere   ( @Lemmyoutofhere@lemmy.ca ) 
      link
      fedilink
      English
      arrow-up
      10
      ·
      22 days ago

      Lots of people need a truck, not a van. You can’t haul a couple cubic yards of top soil or gravel in a van. I see dozens of Lightnings in my area.

      •  Scrubbles   ( @scrubbles@poptalk.scrubbles.tech ) 
        link
        fedilink
        English
        arrow-up
        19
        ·
        22 days ago

        This is a common argument, but the vast majority of people at home do not carry gravel or sand on a weekly basis. What they need is a rental truck for those items. The cost of 100k is ludicrous. Comparing to a rental truck you would need to be carrying raw material like that on average 2x a week to even break even with the payments.

        •  Lemmyoutofhere   ( @Lemmyoutofhere@lemmy.ca ) 
          link
          fedilink
          English
          arrow-up
          9
          ·
          22 days ago

          I’m talking about contractors, trades people and people who do this for a living.

          •  SaveTheTuaHawk   ( @SaveTheTuaHawk@lemmy.ca ) 
            link
            fedilink
            English
            arrow-up
            6
            ·
            22 days ago

            So 1% of pickup buyers. OK.

            •  Lemmyoutofhere   ( @Lemmyoutofhere@lemmy.ca ) 
              link
              fedilink
              English
              arrow-up
              4
              ·
              21 days ago

              Some people actually work for a living, they don’t spend the day replying to email.

            •  Ulrich   ( @Ulrich@feddit.org ) 
              link
              fedilink
              English
              arrow-up
              1
              ·
              21 days ago

              I think we can all agree its >1% but also a small number. That small number is plenty for them to keep making them. But alas, most of those folks did not buy them.

      •  SaveTheTuaHawk   ( @SaveTheTuaHawk@lemmy.ca ) 
        link
        fedilink
        English
        arrow-up
        6
        ·
        22 days ago

        For that you use a $1500 trailer. The bizarre justifications for pickups are hilarious.

      •  Tollana1234567   ( @Tollana1234567@lemmy.today ) 
        link
        fedilink
        arrow-up
        1
        ·
        22 days ago

        deleted by creator

  •  pr06lefs   ( @pr06lefs@lemmy.ml ) 
    link
    fedilink
    arrow-up
    18
    ·
    22 days ago

    Not a fan of already huge trucks with giant heavy batteries all at head level to me in my 2002 subaru.

  •  Triumph   ( @Triumph@fedia.io ) 
    link
    fedilink
    arrow-up
    14
    ·
    22 days ago

    They stopped making cars. How long before they also stop making trucks?

    •  megopie   ( @megopie@beehaw.org ) 
      link
      fedilink
      English
      arrow-up
      23
      ·
      22 days ago

      they’re gradually reducing the amount of vehicles sold while increasing the margin per vehicle. They’re approaching the limit of 1 vehicle sold at infinite margin.

  •  hperrin   ( @hperrin@lemmy.ca ) 
    link
    fedilink
    English
    arrow-up
    13
    ·
    22 days ago

    If the F-150 Lightning wasn’t terrible and expensive, I might have bought one.

    •  Scrubbles   ( @scrubbles@poptalk.scrubbles.tech ) 
      link
      fedilink
      English
      arrow-up
      19
      ·
      22 days ago

      What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage. What they made was a giant crew cab monstrosity that takes up 2 parking spaces and costs 2x what I would have spent.

      Car companies keep trying to tell us customers what we want then are surprised when we don’t buy.

      •  Ulrich   ( @Ulrich@feddit.org ) 
        link
        fedilink
        English
        arrow-up
        12
        ·
        22 days ago

        Those giant crew cab monstrosities are the best-selling vehicles in America.

        The problem is that F150 buyers are the very largest anti-EV meatheads. It’s the wrong market for such a vehicle.

        •  TehPers   ( @TehPers@beehaw.org ) 
          link
          fedilink
          English
          arrow-up
          7
          ·
          22 days ago

          This. People either want a giant diesel-guzzling truck, or they want a small efficient truck as their second vehicle for moving things around. Nobody’s looking for a giant EV truck, especially at that price.

          All they had to do was make an EV Tacoma (size-wise). Instead, they made an EV F-150.

          •  Scrubbles   ( @scrubbles@poptalk.scrubbles.tech ) 
            link
            fedilink
            English
            arrow-up
            6
            ·
            edit-2
            22 days ago

            If they had made an ev Tacoma I would have bought that instantly

            •  TehPers   ( @TehPers@beehaw.org ) 
              link
              fedilink
              English
              arrow-up
              8
              ·
              22 days ago

              We had a Tacoma growing up and it was honestly a great car. Wasn’t too big to park, could fit a good amount in the bed, and had enough seats for five, though the second row was for the shorter passengers. It’s also still being driven today. We had a small car for commuting as well, and the Tacoma mostly functioned as a second vehicle (for when two people need one, helped when I got a license) plus for whenever we went to Costco.

      •  sawdustprophet   ( @sawdustprophet@midwest.social ) 
        link
        fedilink
        English
        arrow-up
        11
        ·
        22 days ago

        What I wanted was a nice little ranger style truck - 2 seater, can pick up some lumber, decent sized bed, for in my garage.

        The Telo truck looks like it has promise, but it’s far from mass production. I hope it lives up to its promises though, I would love to see small trucks make a comeback.

        •  Scrubbles   ( @scrubbles@poptalk.scrubbles.tech ) 
          link
          fedilink
          English
          arrow-up
          2
          ·
          22 days ago

          I’ll keep an eye out, but yeah looks like I shouldn’t get in line quite yet

          •  ɔiƚoxɘup   ( @Quexotic@beehaw.org ) 
            link
            fedilink
            English
            arrow-up
            1
            ·
            21 days ago

            I learned after what I saw with elio.

            Twas sad

      •  GrindingGears   ( @GrindingGears@lemmy.ca ) 
        link
        fedilink
        arrow-up
        5
        ·
        22 days ago

        I think that’s what we all want. Id be front of line for what you described too.

        I’m really paying close attention to those Telo Trucks, but they are a long way from market (if they make it, we’ve been here before, so many times now).

      •  Midnitte   ( @Midnitte@beehaw.org ) 
        link
        fedilink
        English
        arrow-up
        4
        ·
        22 days ago

        You might be interested in the slate auto truck

        •  Scrubbles   ( @scrubbles@poptalk.scrubbles.tech ) 
          link
          fedilink
          English
          arrow-up
          2
          ·
          22 days ago

          I’ve heard good things about it

          •  SaveTheTuaHawk   ( @SaveTheTuaHawk@lemmy.ca ) 
            link
            fedilink
            English
            arrow-up
            4
            ·
            22 days ago

            Until you see them on roads, pure USA bullshit like the Aptera.

  •  Uniquitous   ( @Uniquitous@beehaw.org ) 
    link
    fedilink
    arrow-up
    1
    ·
    18 days ago

    Damn shame. I don’t own one myself but owners that I’ve spoken to seemed genuinely pleased with it.

Technology

technology

Subscribe from Remote Instance

Create a post
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: !technology@beehaw.org

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

  • Free and Open Source Software
  • Programming
  • Operating Systems

This community’s icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

Visibility: Public
globe

This community can be federated to other instances and be posted/commented in by their users.

  • 143 users / day
  • 1.16K users / week
  • 2.45K users / month
  • 6.37K users / 6 months
  • 5.07K local subscribers
  • 41.2K subscribers
  • 5.53K Posts
  • 98.6K Comments
  • Modlog
  • mods:
  •  Chris Remington   ( @remington@beehaw.org ) 
  •  alyaza [they/she]   ( @alyaza@beehaw.org ) 
  •  TheRtRevKaiser   ( @TheRtRevKaiser@beehaw.org ) 
  •  gyrfalcon   ( @gyrfalcon@beehaw.org ) 
  •  rs5th   ( @rs5th@beehaw.org ) 
  •  coldredlight   ( @coldredlight@beehaw.org ) 
  •  Leigh   ( @SemioticStandard@beehaw.org ) 
  •  TheRtRevKaiser   ( @TheRtRevKaiser@kbin.social ) 
  • BE: 0.19.13
  • Modlog
  • Legal
  • Instances
  • Docs
  • Code