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David Gerard ( dgerard@awful.systems ) M to TechTakes@awful.systemsEnglish · 9 days ago

ChatGPT ads: media agencies are ‘underwhelmed’

pivot-to-ai.com

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ChatGPT ads: media agencies are ‘underwhelmed’

pivot-to-ai.com

David Gerard ( dgerard@awful.systems ) M to TechTakes@awful.systemsEnglish · 9 days ago
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In February, OpenAI introduced advertising in ChatGPT. Ad buyers love this idea: [AdNews] ChatGPT reaches people who have effectively opted out of traditional advertising. Digitally native, ad-bloc…

ads for people who block ads

https://www.youtube.com/watch?v=I0PsTnLVL0I&list=UU9rJrMVgcXTfa8xuMnbhAEA - video
https://pivottoai.libsyn.com/20260916-chatgpt-ads-media-agencies-are-underwhelmed - podcast

time: 4 min 50 sec

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  • bignose ( bignose@awful.systems ) 
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    8 days ago

    For decades, when the horrors of advertising surface in the news, I’ve been dipping into the articles that commercial advertising people write for each other.

    It’s such a weird alternate world these people have constructed. One where the concept of consent simply doesn’t exist; where the general public do absolutely nothing with their lives except exist within one “channel” or another; where the right to blast advertising at everyone is so fundamental it can’t even be seen, let alone questioned.

    Not really a surprise. But my word, the edifices of thinking that have been piled atop these assumptions are mind-boggling in their fantasy.

    • nfultz ( nfultz@awful.systems ) 
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      8 days ago

      AdExchanger deserves its own kind of sneer club and it isn’t even the worst of them.

    • Low Frequency Ovipositor ( pikesley@mastodon.me.uk ) 
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      8 days ago

      @bignose @dgerard Bill Hicks was right

  • Soyweiser ( Soyweiser@awful.systems ) 
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    8 days ago

    Arent like the margin increases on targeted ads already pretty bad? I don’t think running expensive chatbots (which then can be messed with by the people you are trying to reach, driving up the costs even more) are going to really provide value for the advertisement world.

    • David Gerard ( dgerard@awful.systems ) OP
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      8 days ago

      OpenAI were originally selling the ads at premium prices, this is the ad guys saying “these perform like trash mate”

      • Soyweiser ( Soyweiser@awful.systems ) 
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        8 days ago

        Yeah im just wondering why they tried it at all. Feels like the lidl branching into selling luxury cars to make an extreme example.

        • bignose ( bignose@awful.systems ) 
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          5 days ago

          Yeah im just wondering why they tried it at all.

          Because they have investors demanding insane profit returns, on a business that costs far more than people want to pay for, and currently is incinerating huge amounts of money.

          So they’re casting about for any different business model that might bring in some profit from a service that makes nothing valuable people want to pay for. Advertising is one such model. They have no new ideas.

  • gerikson ( gerikson@awful.systems ) 
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    8 days ago

    Some LWer wanted OpenAI to spam a warning about AI killing us all to every user of their app

    https://www.lesswrong.com/posts/gJJ9YHzuBvwAXrthW/there-is-a-channel-to-900m-weekly-users-what-goes-in-it

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