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Skavau ( Skavau@piefed.social ) M to Television@piefed.socialEnglish · 8 hours ago

Netflix users are watching less, not opening the app as often

economictimes.com

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Netflix users are watching less, not opening the app as often

economictimes.com

Skavau ( Skavau@piefed.social ) M to Television@piefed.socialEnglish · 8 hours ago
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Netflix Inc. has seen a decline in user engagement, with customers opening the app less frequently than before. Although total watch time increased due to new subscribers, individual viewing has decreased significantly during this period. The company is facing challenges such as increased competition and fewer hit productions impacting viewer attraction. In response to these issues, Netflix has made leadership changes to strengthen its content strategy and overall business model.
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  • frostypanda ( frostypanda@lemmy.dbzer0.com ) 
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    2 hours ago

    But are users who are doing this unsubscribing? Because if they don’t, maybe that’s what Netflix is aiming for. I don’t pretend to understand the way of con artists executives.

    It’s not hard to get people to watch. Produce good shows with actual seasons (minimum 13 episodes, preferably somewhere around 20 for certain types of shows). Then let those shows run for multiple seasons to continue to build up a fan base, so you can start to make money on merchandising. Make sure to always film a proper ending and avoid cliff hangers for the series finale to increase rewatchability. In fifteen years, you can have multiple shows that have at least 5+ seasons/100+ episodes, greatly increasing variety and rewatchability.

    I haven’t used Netflix in ages, but their UI was horrible. Considering trends for the past twenty years, I can’t imagine it got better. I’ll never forgive them for deleting the reviews. Often, the Netflix reviews were the best reviews (that was not universally true).

    But inevitably, they will increase prices, add more ads, then start spamming those 5+ seasons/100+ episodes shows made fully from AI slop.

  • Drusas ( Drusas@fedia.io ) 
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    5 hours ago

    Well yeah. You open the app and they just try get you to watch whatever they want you to watch. I want to watch what I want me to watch.

  • jtrek ( jtrek@startrek.website ) 
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    7 hours ago

    Fuck Netflix. Capitalist hell machine.

    We could have free streaming via public library systems, or something else that’s not a profit driven malice, but this is the bad place.

    • HootinNHollerin ( HootinNHollerin@lemmy.dbzer0.com ) 
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      29 minutes ago

      The library app is called Kanopy (for in the US). I use it all the time

    • W98BSoD ( W98BSoD@lemmy.dbzer0.com ) 
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      4 hours ago

  • Someonelol ( Someonelol@lemmy.dbzer0.com ) 
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    6 hours ago

    Fuck Netflix and its practice of cancelling shows at their second season. May it crash and burn when the AI market turns.

    • fake_meows ( fake_meows@sopuli.xyz ) 
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      4 hours ago

      I wholeheartedly…

  • Madzielle ( Madzielle@lemmy.dbzer0.com ) 
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    7 hours ago

    Maybe if they make Three Body Problem S2, 4 episodes, instead of 8, it will solve it. Or they could cancel Kaos again, or try running a washed up comedian, Im sure that will increase engagement. Actually, I think I want an Ad for my paid service, every 15 seconds. yeah. do that.

    • DominusOfMegadeus ( Reverendender@sh.itjust.works ) 
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      7 hours ago

      Whatever they do, they should definitely spend significantly less on high quality in-house-produced content.

      • megopie ( megopie@beehaw.org ) 
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        3 hours ago

        And force the writers of what’s left to increase the total amount of recaps and reminders of what is happening. Just slowly approach pure exposition. With characters just narrating every action they take.

    • crandlecan ( crandlecan@lemmy.zip ) 
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      4 hours ago

      You a Masochist too? 👀

    • Laurel Raven ( laurelraven@lemmy.blahaj.zone ) 
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      6 hours ago

      They should definitely cancel their best top 10 shows, that’ll bring people back for sure

    • jobbies ( jobbies@lemmy.zip ) 
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      6 hours ago

      I’m still sore about them cancelling the OA.

      • CameronDev ( CameronDev@programming.dev ) 
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        6 hours ago

        Santa Clarita Diet :( so annoying they keep suggesting it, when its a half baked show with no end.

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